Methods for the Analysis of Choices and Evaluations

 

Provided here are some methods for the analysis of data on option evaluations and selections.

The methods apply to data collected from polls, market research, social or other surveys, or experiments.

The associated computer applications are Excel VBA programs which can be made available as Excel add-ins or just by double clicking.

The programs are licensed as Freeware .

TOOLS

OPTION IMPACTS ANALYSIS

Option Impacts Analysis shows the relative frequency with which each option draws its preferences from each alternative. It allows an assessment of the competitive structure amongst the alternatives providing an instantaneous measure of preference sources and flows. More ...

CHOICE COMPONENTS ANALYSIS

Choice Components Analysis calculates, for each individual for each option, the separate contributions to selection shares of automatic and blocked selections, on the one hand, and comparatively evaluated option selections on the other. More ...

OPTIONS ANALYSIS

Options Analysis is about comparing distributions of desirability amongst options to determine how they vary in their impacts on shares, or, how they might be changed to yield different option selection shares. More ...

 

Option Impacts Analysis

Choice Components Analysis

Options Analysis

Notes

 

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