MaceTech KnowledgeBase

The KnowledgeBase is an on-going "work in progress". Material comes mainly from technical analysis associated with the development of MaceTech products and choice and evaluation research.

Contents

1. Components of appeal affecting advantage, disadvantage and share
   
   
2. Uncertainty, probability and MaceTech Options Analysis
   
   
3. Collecting individual uncertainty data
   
   
4. Creation of data distributions for MaceTech Options Analysis of an individual
   
   
5. Appeal-share paradox - an example
   
   
6. Sensitivity and projectability of share with respect to appeal - an example
   
   
7. Analysis of option impacts on share and advantage of other options
   
   
8. Choice intentions measurement and MaceTech Options Analysis application
   
   
9. Consolidation of options for MaceTech Options Analysis - technical note
   
   
10. For impacts of unawareness and other blockages on option selection see Sabre Analysis
    
    
    
    

Revised: 18 June 2003

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